EP 47: The Power of the List: Why 40-40-20 Marketing Still Wins
Discover why a targeted list beats a massive one, how the 40-40-20 rule actually works, and what business owners must do to build marketing that converts.
This page shares marketing strategies, growth insights, and real-world lessons for home services businesses, agencies, and operators looking to scale sustainably.
Topics covered include lead generation, marketing systems, agency growth, operational efficiency, and lessons learned from conversations with industry experts and business leaders.
Each article is designed to provide practical, experience-backed guidance, whether you’re running a home services company, building an agency, or advising clients in the industry.


Discover why a targeted list beats a massive one, how the 40-40-20 rule actually works, and what business owners must do to build marketing that converts.
Want real-world insights from industry leaders?
Listen to the podcast or apply to be a guest.

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